Detroit to Cincinnati in 0 h 58 m

Brand and category work involves stores, plants, and distribution centres spread across secondary markets — the parts of the business you cannot understand from a headquarters conference room. Detroit to Cincinnati is 219 nautical miles of it, and 4 h 47 m by car in conditions that rarely hold.

Wheels up at 07 45 puts you on site in Cincinnati by 09 13, with 7 h 19 m on the ground before the aircraft goes back. Home by 18 30. That is about as easy as a there-and-back day gets — no hotel, no overnight bag, and no second day of anyone's time.

The realistic alternative here is driving, and 4 h 47 m each way is the sort of number that gets quietly accepted until someone adds it up. Two of those in a day is most of a working day spent in a car, arriving for the meeting already tired. The scheduled-airline option on a pair this length is usually worse rather than better once you count the drive to the airport, the screening queue, and the connection a route this short often requires.

Oakland County International Airport and Cincinnati Municipal Airport (Lunken Field) are both business-aviation fields with private terminals, so the ten-minutes-before-departure arrival holds at each end.

One type, learned properly. We place this leg with a Part 135 operator we already know on the Vision Jet, in an aircraft carrying CAPS — a parachute over the entire airframe — and a one-button emergency autoland any passenger can use. For a company putting four people on one aircraft, those are the specifications that matter.